This helps increase purchase frequency, encourage brand loyalty, and engage customers at various points on their path to purchase. Program members are segmented into tiers based on the number of purchases validated higher tiers give them access to additional rewards. They partnered with 3 tier logic to launch the points-based tiered Universal All-Access Rewards loyalty program for customers in the United States.Ĭonsumers can earn points via product purchasing and other activities, which are then redeemed for rewards. Universal Pictures was facing a need for increased sales, in-depth purchasing insights, and first-party data on consumer demographics and preferences. Universal Pictures films are released in theatres worldwide and for home release on DVD, Blu-ray, and streaming platforms like Movies Anywhere. the Extra-Terrestrial, and Despicable Me, while some of its most well-known franchises include Jurassic Park, Fast & Furious, and Back to the Future. Some of its most famous films include Jaws, E.T. Universal Pictures is an American film production and distribution company owned by Comcast through its subsidiary, NBCUniversal.

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